In the market since 2000, Latin Sports came to strengthen the sports marketing agency segment in Brazil with a modern and bold view focused on strengthening the customer's image through events with high technical level and professional organization.

The company, which has organized the event since 2001, made some changes that were well accepted by sponsors and athletes, such as the change in the organization's scheme and city, leaving Porto Seguro (State of Bahia) for Florianopolis (State of Santa Catarina). The race had an exponential growth from about 250 competitors in 2000 to 1250 since 2005. More than this, the race's reinforcement in the international circuit may be proved by the fact that most of the athletes come from abroad.

The company, thinking of the future and in other areas of operation in the sports market, is already planning to also organize the events with other modalities.